Privacy

This privacy notice explains how we collect, use and protect your personal information provided through our website and apps, your rights under UK data protection law and how to contact us if you have any questions or concerns.

Who we are

ALBRS Ltd is the data controller for the services and apps we offer, which means we are responsible for how your personal data is used and managed in these services. This includes any data we process or store directly, as well as any processing carried out on our behalf by organisations we work with (sub-processors).

Privacy first

The RUSHES app is designed to let you overlay your workout, exercise and fitness data on your videos, which can later be shared with friends on social media platforms.

With your consent, our app processes a subset of your exercise and fitness data stored by Apple’s HealthKit. This processing also takes place securely on your iOS device. Data from HealthKit is never shared with us or our sub-processors.

We only process your chosen videos securely on your iOS device. Your media is never shared with us or our sub-processors.

When you use the app, or make a purchase, we collect and store anonymised data that helps us understand how you use it so we can improve it for everyone.

Data we collect from you

Measuring app use

We collect information about:

• the pages you visit within the app
• what you tap on while you’re on each page
• your device’s make and model number
• your device’s operating system version
• whether you are connected via a WiFi or cellular network
• errors that happen while you’re using the app
• how long the app took to process key events, like exporting a video, and the subsequent effect on your device (e.g. thermal impact)
• metadata about any videos you process, such as the dimensions and size, but never the video itself or content
• the country you are accessing the app from, and an approximate city-level location (e.g. London)

We make sure that we cannot directly identify you from this data. We will not combine analytics information with other data sets in a way that would directly identify who you are.

We collect this information to:

• make sure the app is meeting the needs of its users
• learn about how users use the app so that we can improve it
• monitor the use of the app for security threats and malicious activity
• monitor the performance of the app to identify inefficiencies and errors

The legal basis for processing this data is Consent. You can opt out of sharing anonymised analytics in the Settings page of our app. To the extent permissible by law, we retain a legitimate interest in collecting some essential data for the purposes of operating our services, in particular to protect the security and integrity of our service.

Purchase and Transaction History

If you decide to purchase a subscription to our apps, we collect information about your purchase, including the type, date and time of the transaction and the result.

The legal basis for processing this data is Performance of a Contract. Without this we will be unable to process your purchase to deliver the paid features to you.

When you contact us

If you contact us about our services or app we’ll collect:

• your email address
• the app version and build number
• any other personal information you choose to include in your message

We use your email address to respond to your message, if you’ve asked us to.

The legal basis for processing this data is Consent.

What we do with your data

We use your data solely for the purposes defined above. It may be shared with our technology suppliers, for example our infrastructure vendor, as part of the delivery of services to you.

We will not:

• sell or rent your data to third parties
• share your data with third parties for marketing purposes

How long we keep your data

We will only keep your personal data for as long as:

• the law requires us to
• we need it for the purposes listed in the ‘Data we collect from you’ section of this privacy notice

We will keep data we collect about how you use the app for up to 38 months.

We will keep data we collect when you contact us for 1 year after the last message you send to us.

Where your data is processed and stored

We design, build and run our systems to make sure that your data is as safe as possible, both while it’s processed and when it’s stored.

Data collected by our data processors may be transferred outside the United Kingdom or European Economic Area (EEA) for processing. Where data processing happens in the United States of America, these arrangements are covered by an appropriate Data Processing Addendum or other specific contractual terms.

Who we share your data with

We share your personal data with data processors who:

• provide us with infrastructure on which to operate our services and app
• provide us with services to measure app use and performance
• provide us with services to manage purchases and other transactions

We use a number of suppliers to provide technology that is critical to the operation of our services and apps including Apple, Amazon Web Services, Google, RevenueCat, and Mixpanel.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We set up systems and processes to prevent unauthorised access to or disclosure of the data we collect about you - for example, we protect your data using varying levels of encryption. All third parties that process personal data on our behalf are required to keep that data secure.

Children’s privacy protection

We do not design or promote services for children who are 13 years of age or younger, and we do not intentionally collect or keep data about anyone under the age of 13.

Your rights

You have the right to request:

• information about how your personal data is processed, and to request a copy of that personal data
• that any inaccuracies in your personal data are rectified without delay that any incomplete personal data is updated - you can include the missing information in your request
• that your personal data is erased if there is no longer a justification for it to be processed
• that the processing of your personal data is restricted in certain circumstances - for example, where accuracy is contested

If you gave your consent for us to collect and process your data, you have the right to:

• withdraw your consent - this can be done at any time
• request a copy of your personal data - this copy will be provided in a structured, commonly used and machine-readable format wherever possible

Questions and complaints

You can contact us if you:

• have any questions about anything in this document
• think that your personal data has been misused or mishandled
• want to make a subject access request

The contact details for the data controller and the data controller’s Data Protection Officer are:

If you consider that your personal data has been misused or mishandled, you may make a complaint to the Information Commissioner, who is an independent regulator. The Information Commissioner can be contacted at:

Any complaint to the Information Commissioner is without prejudice to your right to seek redress through the courts.

Changes to this notice

We may change this privacy notice. When we make changes to this notice, the ‘last updated’ date at the top of this page will also change. Any changes to this privacy notice will apply to you and your data immediately. If these changes affect how your personal data is processed, we will take reasonable steps to make sure you know.